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Welcome Redline site E shop Jewellery bracelet necklace

  • 2004

    The concept of a diamond on a string sees the light of day. Laetitia Cohen-Skalli, who is doing a Masters program in Design and Visual Communication at the school Créapole ESDI in Paris, is looking for an innovative concept for her Masters project. She works on the fictitious launch of a jewellery brand, « RedLine », all year long. In this project, she mixes noble materials such as gold and diamonds with the lightness of string for the first time. Inspired by the red string of Jerusalem, of high interest to many international celebrities, Laetitia allies the purity of precious stones and the symbolic value of string, considered to be a lucky charm by many world cultures since the dawn of time. She is awarded her Masters degree with honors and congratulations of the jury, and decides to bring her project to life by launching her line of haute couture jewellery for real. RedLine is born.

  • 2005

    Parisian department stores and concept-stores show interest in the innovative concept and minimalist refinement of RedLine jewellery. The house and brand are established and grow little by little in France. RedLine makes the cover of many magazines, which see in Laetitia an innovative and daring designer with a bright future ahead of her.

  • 2006

    The red string becomes a colour range and palette : fifty different colours of string are shown at the Paris Fashion Week and are available for the RedLine jewellery. The international renown of the house grows and numerous sales points open in Europe, North America and the Middle East.

  • 2007

    Style and colours to suit all tastes. Whether they are romantic, unusual or whimsical, RedLine symbols are sprinkled with diamonds for outstanding sparkle. At the same time, the house designs an exclusive sapphire piece of jewellery to celebrate the 10 year anniversary of the Parisian concept-store Colette.  It also continues its tour of international fashion weeks from New York to Paris, with great success in the Asian market.

  • 2008

    RedLine starts selecting high quality stones from the best diamond dealers in Europe to embellish its range of jewellery models and find its place among world class jewellers.
    And if fashion also serves causes, Laetitia looks for chances for her jewellery to serve noble ones. She launches the « Lovelink » bracelet in a partnership with Sidaction. The store-concept Colette is involved and organises a day-long « rally » held in its shop. Many celebrities attending the event show their commitment to the fight against AIDS by wearing the symbolic bracelet.

  • 2009

    Colours and strings are mixed, matched and braided for more creative combinations, while wedding bands and unpolished diamond rivers set off a large collection, showing once again  the distinction and know-how of RedLine in the jewellery business.
    For the winter holiday season, Galeries Lafayette Haussmann, prestigious showplace and seller of Parisian and international fashion, offers RedLine a prime place in its department store. The house of RedLine takes its place among the greatest names, between the Chanel, Tiffany and Cartier stands.

  • 2010

    RedLine dresses stars with hair jewellery for the Cannes Film Festival. Many celebrity hairdos are seen to feature pretty diamond-and gold-decorated ribbons just at the moment  the wearers started to climb the stairs. A little while later, RedLine is presented at Dubai Fashion Week and confirms its success in the Middle East.

  • 2011

    Cultured pearls are juxtaposed with diamonds on the new pieces, for a new softness.
    RedLine launches its IPhone application and on-line boutique. There is no longer a need to go shopping outside to find the right piece of jewellery !  RedLine starts offering its personalisable lines of jewellery on a worldwide basis and with worldwide delivery.

  • 2012

    To celebrate its 7 year anniversary, RedLine collaborates with seven designers (Sarah Jessica Parker, Ladurée, Fred Farrugia, Luxor, Imany, Smiley and Sœur) to create seven pieces of jewellery, with part of the sales profits going to the association Sidaction. RedLine continues to attract notice and attention. Sharon Stone, Sarah Jessica Parker, Diane Kruger and Linda Evangelista are among its customers, and they don’t hesitate to pose wearing their favorite pieces.
    Japan gives RedLine honor marks too, inviting the RedLine team to celebrate the house’s 7 year anniversary in the Japanese capital.

  • 2013

    Russia and China both fall for RedLine. Fan Bing Bing, Tang Wei and Liu Jialim are happy to show their jewellery in their latest movies and creations. In Paris, the Palais de Tokyo chooses RedLine to be featured among brands representing good French taste for the exhibition « Reflets » (« Reflections »). Around ten pieces of RedLine jewellery are displayed in this exhibition held to show the creativity and dynamism of the jewellery sector as well as French craftsmanship and know-how.

  • 2014

    Every day, the RedLine showroom and design studio on rue Saint-Honoré in Paris welcomes customers from all over the world who crack for a new piece of jewellery or wish to change bracelet string colour. RedLine follows its lucky star, among the great jewellers  forging ahead in design, into the future... A story to follow!